about
The creator economy has never been brighter.
Creators exist in a digital world that is dynamic, energetic and fun, but at the same time alienating and bewildering. Just when you think you have built a solid foundation, new features emerge, new platforms gain traction and algorithms shift.
The interplay between content and commerce has never been more interesting.
Brands are becoming creators, creators are becoming brands, influencers are becoming media businesses and audiences are becoming communities. Customer acquisition costs are rising dramatically, which means one thing is true: having an audience is a key competitive advantage. And keeping that audience engaged through content is a full time job.
Our goal is to create an environment that favours collaboration over competition, inclusivity over exclusivity, progress over perfection. This is a place to learn from your peers, hone your craft, take stock of the industry and make friendships that inspire your creativity. We want to nurture new talent, support emerging local brands and reshape the narrative around what it means to be a creator.
Whether you’re a content creator, a brand builder, a PR guru or you just want to be TikTok’s next viral sensation, everyone has something to gain from The Social Summit (and new followers is just the beginning).
THE FOUNDERS
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AMY DICKINSON
Amy is an aspiring TikTok star with 120k+ followers and a passion for stand-up comedy. She has ten years of experience in marketing, activations and events. After several years working for a large corporate, specialising in events and custom activations, she joined the family business in 2023, which saw her transition into running conferences. This fame-hungry sis has finally found her calling, combining her experience running conferences and activations with her love of content creation.
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Hannah Dickinson
Hannah is a global equities analyst at one of Australia’s largest fund managers. She has a deep understanding of the consumer sector after spending a decade researching the world’s largest brands, from L’Oreal to Louis Vuitton. The Social Summit is a passion project / side hustle that plays to her interests in brand and business strategy.